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OUR PRESCRIPTION FOR HEALTHY, BEAUTIFUL HAIR:

A Message From the President, ALEXANDER X. ERWIAH

As President and CEO of Naomi Sims Beauty Products Ltd., the questions consumers most frequently ask us are about caring for their hair.
No wonder. Hair is truly our crowning glory, contributing to our overall image. However, maintaining healthy, lustrous Black hair is very often a challenge.  Many of us abuse our hair by using too many heavy emollients or by making the hair over-porous with frequent, harsh treatments. Often, the result is dry, brittle and hard to manage hair.

While there are countless hair care products on the market today, very few address the real problems of Black hair: over-porous hair that lacks body; over-processed, damaged hair that looks dull, feels dry, lacks lustre and manageability.

Black consumers have been subjected to abusive hair treatments for too long. Often, confusion exists about just where to turn for help.
Our company understands your concerns. As President, I have made a total commitment to introducing a system of quality hair care products designed to leave your hair beautiful and lustrous. We have staged a comprehensive training program to educate your hairdresser on how to superbly

Naomi Sims MENDING SHAMPOO is designed for chemically treated hair or hair that has been colored, relaxed, has curl in it or has been processed with heat.  It contains a deep cleansing organic formula that removes excess oils and build-up. It helps to detangle, condition and mend split ends, leaving chemically or color treated hair feeling silky soft, shiny and manageable.

MENDING CONDITIONER
The watchword for dry hair is moisture. If hair is dry or brittle, do not apply grease or oil. The conditioner has been formulated to impart moisture and deep condition the hair without leaving an oily residue.

MENDING CONDITIONER contains Collagen protein to help

are especially formulated for non-chemically treated hair.

REVITALIZING SHAMPOO should be applied prior to wetting the hair to ensure the complete removal of excess oils, dirt and grease.
It is especially formulated to provide maximum cleansing while maintaining the proper acid balance of the hair. It helps clean hair of heavy build-up without stripping away essential oils or changing hair  color. It leaves hair feeling and looking clean, healthy and easy to manage. For best results, massage it into the hair and work up a big lather. Repeat procedure and follow with conditioner.

REVITALIZING CONDITIONER helps to de-tangle, condition and make hair manageable while leaving it full of body, bounce and silky soft.

Naomi Sims INTENSIVE TREATMENT is the advanced moisturizing treatment for dry porous hair. It replaces lost moisture and increases elasticity while it adds luster and flexibility. It gives hair a healthy-looking sheen. A mending treatment for all chemical services.
The best technique to follow for relaxing hair is to condition before and after relaxation.
For best results, use Naomi Sims Intensive Treatment:

Before - This will allow you to achieve proper conditioning and protection during relaxation.
After - Reapply Naomi Sims Intensive Treatment in order to allow re-moisturizing to help keep hair from becoming dry and brittle

The Texturizing Relaxer System gives the hair fullness, body and bounce, making it more pliable and easier to style.
The relaxer penetrates the hair, making it easier to maintain your style. It can help ensure a long-lasting look.
To determine what will work best on your individual hair, your  hairdresser will analyze

to provide a long lasting set without leaving hair stiff. It helps eliminate split ends and frizzing and leaves hair perfectly silky, smooth and full of body. For best results use after shampooing and conditioning.

STYLING GEL has been formulated to provide a perfect curl, even to the most resistant hair. This fast-acting gel conditions and restores luster while imparting a naturally-looking sheen to curls. For best results, apply to wet hair, comb and let dry.

HAIR SPRAY is a fine-mist spray that's humidity and weather resistant. It holds hair without stiffness and adds lustrous sheen and beautiful highlights to hair. For best results spray pump with quick, staccato strokes.

HAIR DRESSING is a light conditioner and hair dressing for chemically treated, blow styled, hot curled or curly permed hair. It provides a lustrous sheen while softening, controlling and conditioning brittle, dry hair. For best results, massage gently, comb or brush hair thoroughly and style.

Now, Naomi Sims Hair Enhancers give you the versatility and hair care freedom you always wanted.

Our Texturizing Relaxers leave your hair healthier looking and beautiful, locking in your desired style.

Now, you can maintain your hair at home with our complete line of aftercare products. Between visits to your stylist,  you can keep your hair voluptuously clean by shampooing more frequently with products that cleanse and caress your hair gently, keeping it fresh, moist, and looking its best.

Maintain your look longer with regular use of our Hair Enhancer line, created to work as a total system to keep you looking your best at all times.

Naomi Sims has introduced a No-Lye Relaxer Kit system for consumers to use at home. Available in 3 strengths: Mild, Regular, and Super. The System gives the hair fullness, body, and bounce, making it more pliable and easier  to style.

Ideal for virgin or color treated hair, the treatment gives hair additional sheen and luster, with a silky texture.

Each kit contains enough product for one full treatment and one follow-up touch-up.